Enrolling for Fall 2018

Enrolling for Fall 2018

YOUR WELLNESS BRAND is a 10-week business mentorship program that teaches you how to leverage your unique set of qualities, passions, and life experiences to create a distinct personal brand online. Because branding yourself is the secret to standing out.

Is YWB Right for you?

Time to find out.


Apply here.

APPLY NOW

How It Works

Over the course of 10 weeks, I'll be your Brand Coach & Mentor guiding you through a foundational process that will help you determine the most authentic way to market yourself as an expert.

1

Your Truth

Discover what personal experiences, strengths, and perspective give you an edge as a health coach.
2

Your Business

Learn to powerfully attract the right clients by gaining a deep understanding of your target audiences biggest needs & desires.
3

Your Brand

Learn how to use your personality and style to create a one-of-a-kind visual and written identity for your brand.
4

Your Strategy

Discover exactly what aspects of your website you can DIY and what you can outsource so you never waste money.
I feel so lucky to have found this program when I did, and to have had Blair's voice guiding me as I wrote my content and designed my new website. It feels SO much like me! I know I'll return to the course content over and over again, no matter where my business takes me! It's so universal. Thanks Blair!!
Natalie Zises
Chef & Health Coach

The Curriculum

Here's what you'll learn.
  • WEEK 1: YOUR YOU-NESS & TRUTH MODULE 1 The first step to creating your health coaching practice is pulling your focus inward, connecting to your heart and intuition. Through in-depth writing exercises, we will define the essence of who you are and what makes you unique. RESULT: You, crystal clear on the value you have to offer and exactly what makes you unique.
  • WEEK 2: YOUR JOURNEY, MISSION & VISION MODULE 2 This week is dedicated to clarifying the role health and wellness has played in your life and the “why” behind your work as a health coach; both of which will help you choose the focus and specialty of your practice. RESULT: You, with your unique story, mission statement, and business vision.
  • WEEK 3: YOUR TARGET AUDIENCE MODULE 3 This week is dedicated to choosing your target audience, creating an ideal client profile, and learning about how you can best serve their biggest fears, challenges, and desires. RESULT: You, clear on exactly how to make a meaningful connection with your potential clients.
  • WEEK 4: YOUR SERVICES & PRICING MODULE 4 This week is focused on outlining your coaching program and offerings. We’ll also tackle pricing so that you feel confident charging what you’re worth! RESULT: You, with solid program outlines that will resonate with your target audience.
  • WEEK 5: YOUR BRAND IDENTITY MODULE 5 This week we dive into what branding really means, why it’s essential to creating a successful practice, and how to start laying the foundation for your brand. RESULT: You, clear on the vibe, personality, and voice of your brand.
  • WEEK 6: YOUR DESIGN AESTHETIC MODULE 6 This week is dedicated to giving you clarity about your design preferences so that you can create a website that feels like you. Have fun finding websites, logos, photos, and visual elements that you love! RESULT: You, with a clear vision of the beautiful website and brand you’re going to build.
  • WEEK 7: YOUR WEBSITE CONTENT MODULE 7 This week will inform the content you need to create for your website specifically for your Home, About, Services, and Contact pages. RESULT: You, clear on what content you need for your website and how to craft it.
  • WEEK 8: YOUR ACTION STEPS MODULE 8 This week will guide you through which elements of your brand you can DIY and where you need to outsource to an expert, i.e. logo design, copy, or photos. And set you up with an action plan to execute. RESULT: You, with a clear and practical plan for bringing your brand to life online.
  • WEEK 9 & 10: INTEGRATION Website Copy These two weeks will be devoted to putting everything you've learned into action: completing your website copy, finding a web designer, choosing a photographer, etc. I'll be there to support your decisions and give feedback. RESULT: You, on track to launch your website.
  • Bonus #1: Copywriting 101 Copywriting 101 This lesson teaches you my private copywriting process. You'll learn how to write your home, about, and services pages in a way that connects with your audience. You with website copy that connects and converts.
  • Bonus #2: Social Media 101 Social Media 101 This lesson teaches you how to approach each social media channel (Facebook, Pinterest, Instagram, Twitter) to not only build your audience but to elevate your sales strategy. Plus, I'll be telling all about how I grew my Instagram following to over 17k. You with a real social media strategy and plan for growth.
  • Bonus #3: Sales Call Formula Sales Call Formula This in-depth guide lays out the 10-step process to having great sales conversations with potential clients that will increase your conversion rate dramatically. You confident and clear about how to convert more leads into to customers.
I SIGNED MY FIRST PAYING CLIENT!! I would not have been ready and able to do that without the clarity and confidence I gained from you and YWB! Thank you so, so much!! I truly feel as though I am at the beginning stages of something amazing!
Kristin Castner
Women's Health Coach

FREE BRANDING WORKBOOK
Discover the 5 Essential First Steps to Standing Out in the Wellness Industry

Enter your name and email below & you'll receive this FREE guide to laying the foundation for your wellness business and brand.

About Blair

Blair is the founder of Blair Badenhop, Inc., a brand strategy and copywriting destination for wellness entrepreneurs. She’s also the host of BRAND YOURSELF, a weekly podcast that gives listeners a behind the scenes look into what female entrepreneurs in the wellness industry have done to establish successful businesses and distinct brands. She has supported over 200 coaches and entrepreneurs in creating meaningful and authentic brand identities for new website and program launches. Her clients have included experts like Jadah Sellner, Nitika Chopra, Alexandra Jamieson, Anita Moorjani, Natalie Morales, Matt Kahn, and many others.

Visit blairbadenhop.com