The Curriculum

• WEEK 1: YOUR YOU-NESS & TRUTH MODULE 1 The first step to creating your health coaching practice is pulling your focus inward, connecting to your heart and intuition. Through in-depth writing exercises, we will define the essence of who you are and what makes you unique. RESULT: You, crystal clear on the value you have to offer and exactly what makes you unique.
• WEEK 2: YOUR JOURNEY, MISSION & VISION MODULE 2 This week is dedicated to clarifying the role health and wellness has played in your life and the “why” behind your work as a health coach; both of which will help you choose the focus and specialty of your practice. RESULT: You, with your unique story, mission statement, and business vision.
• WEEK 3: YOUR TARGET AUDIENCE MODULE 3 This week is dedicated to choosing your target audience, creating an ideal client profile, and learning about how you can best serve their biggest fears, challenges, and desires. RESULT: You, clear on exactly how to make a meaningful connection with your potential clients.
• WEEK 4: YOUR SERVICES & PRICING MODULE 4 This week is focused on outlining your coaching program and offerings. We’ll also tackle pricing so that you feel confident charging what you’re worth! RESULT: You, with solid program outlines that will resonate with your target audience.
• WEEK 5: YOUR BRAND IDENTITY MODULE 5 This week we dive into what branding really means, why it’s essential to creating a successful practice, and how to start laying the foundation for your brand. RESULT: You, clear on the vibe, personality, and voice of your brand.
• WEEK 6: YOUR DESIGN AESTHETIC MODULE 6 This week is dedicated to giving you clarity about your design preferences so that you can create a website that feels like you. Have fun finding websites, logos, photos, and visual elements that you love! RESULT: You, with a clear vision of the beautiful website and brand you’re going to build.
• WEEK 7: YOUR WEBSITE CONTENT MODULE 7 This week will inform the content you need to create for your website specifically for your Home, About, Services, and Contact pages. RESULT: You, clear on what content you need for your website and how to craft it.
• WEEK 8: YOUR ACTION STEPS MODULE 8 This week will guide you through which elements of your brand you can DIY and where you need to outsource to an expert, i.e. logo design, copy, or photos. And set you up with an action plan to execute. RESULT: You, with a clear and practical plan for bringing your brand to life online.
• WEEK 9 & 10: INTEGRATION Website Copy These two weeks will be devoted to putting everything you've learned into action: completing your website copy, finding a web designer, choosing a photographer, etc. I'll be there to support your decisions and give feedback. RESULT: You, on track to launch your website.
• Bonus #1: Copywriting 101 Copywriting 101 This lesson teaches you my private copywriting process. You'll learn how to write your home, about, and services pages in a way that connects with your audience. You with website copy that connects and converts.
• Bonus #2: Social Media 101 Social Media 101 This lesson teaches you how to approach each social media channel (Facebook, Pinterest, Instagram, Twitter) to not only build your audience but to elevate your sales strategy. Plus, I'll be telling all about how I grew my Instagram following to over 17k. You with a real social media strategy and plan for growth.