YOUR WELLNESS BRAND is a 16-week business mentorship program that teaches you how to leverage your unique set of qualities, passions, and life experiences to create a distinct online presence and make you a natural magnet for your perfect-fit clients.
"Blair’s program is the best investment I’ve made...ever. She helped me bring to life an idea that I couldn’t see clearly until we worked together. She combines copywriting and tactical support with this intuitive guidance that helps others see what’s inside dying to come out. Because of her, I can do the work I most want to do to serve the world which is invaluable. Blair is beyond amazing- she’s the best at what she does and has a true gift."
Anne Omland
Health Coach, Yoga Instructor, & Birth Educator
"I just got a new client who said this to me on our discovery call: "When I read through your website, I was thinking - yep, that's me, that's me, that's me..." I know she came into the call prepared to say YES and that's thanks to the authentic, cohesive copy I got through YWB!"
Naama Zusman
Mindset Coach
"YWB has been hands down the best investment in my business I have done so far. The clarity and focus I gained have allowed me to make more progress in the past 10 weeks than in the past 10 months. Thanks to Blair and YWB, I feel I have taken a huge leap forward in my business and grown a lot within myself especially in terms of confidence! I couldn’t recommend this program more. Thank you!"
Sarah Lewis
Intuitive Life & Business Coach

How It Works

In this intimate group experience, I'll be your Brand Coach & Mentor guiding you through a foundational process that will help you determine the most authentic and effective way to market yourself as an expert.
Limited to 10-15 entrepreneurs.


Your Truth

Discover how your personal experiences, strengths, and perspective give yourself an edge as a wellness entrepreneur.

Your Business

Solidify the essential foundations of your business: your specialty, your ideal client, your signature offer, and more.

Your Brand

Use your personality and style to inspire the details of your unique online presence: voice, vibe, and visuals.

Your Strategy

Discover the social media strategy and content creation process that will make you a natural client magnet.

Hey, I’m Blair Badenhop

Brand & Business Mentor

I’ve had the honor of supporting 1500+ wellness coaches, best-selling authors, and thought leaders from around the world in defining their one-of-a-kind value and voice online.

I’ve found that one of the biggest mistakes people make when establishing their businesses is not defining what makes them unique. Instead, they often launch generic, carbon copy websites that don’t effectively connect with anyone.

Been there. Done that. Doesn’t work.

What the traditional marketing experts won’t tell you is that when you have a personal brand, you don’t have to invent a separate persona: a funny, outrageous, stylish, or exaggerated version of yourself.

The unspoken secret to standing out and making your mark is being yourself and branding yourself. Truth is, authenticity, truth-telling, and transparency are what build trust, make you magnetic, and inspire people to hit the “buy” button.

So, instead of launching your business with an incomplete vision and a whole bunch of unnecessary mistakes, let’s get clear on what makes you unique and establish a strong personal brand that will actually result in getting what you really want: the freedom to do what you love and make an impact.

It was a really big deal for me to make this big of an investment in my business. My biggest fear was that I would regret it in the end. Especially because I have invested in online courses in the past- and never felt like I got my money’s worth out of them. There is no part of me that feels this way. YWB truly was a priceless experience and I feel so lucky that I got to be a part of it. If you are on the fence- just go for it. The wisdom, support, guidance, and mentorship you will receive is something you will cherish for a lifetime.
Missy Shaw
Astrologer & Artist
YWB is the wake-up call you are waiting for. If you want to leave with a better understanding of who you are, how you serve, and why your voice matters in the wellness industry, this offering is for you.
Jessica Valentine
Mindful Business Mentor
YWB made all the difference for me in transforming my fledgling coaching practice that I was trying to get off the ground via DIY, self-paced courses, and piecing together advice from podcasts. YWB kept me accountable and forced me to face my fears and go deep into aligning my business with who I truly am. Not only did I walk away with tangible marketing assets and strategy, it completely changed how I show up as a wellness professional - with more confidence and clarity than I did before.
Esther Ban
Health Coach & Lifestyle Strategist

The Curriculum

Here's what you'll learn.
  • WEEK 1: YOUR YOU-NESS & TRUTH MODULE 1 The first step to creating your health coaching practice is pulling your focus inward, connecting to your heart and intuition. Through in-depth writing exercises, we will define the essence of who you are and what makes you unique. RESULT: You, crystal clear on the value you have to offer and exactly what makes you unique.
  • WEEK 2: YOUR JOURNEY, MISSION & VISION MODULE 2 This week is dedicated to clarifying the role health and wellness has played in your life and the “why” behind your work as a health coach; both of which will help you choose the focus and specialty of your practice. RESULT: You, with your unique story, mission statement, and business vision.
  • WEEK 3 & 4: YOUR TARGET AUDIENCE MODULE 3 This week is dedicated to choosing your target audience, creating an ideal client profile, and learning about how you can best serve their biggest fears, challenges, and desires. RESULT: You, clear on exactly how to make a meaningful connection with your potential clients.
  • WEEK 5: YOUR SERVICES & PRICING MODULE 4 This week is focused on outlining your coaching program and offerings. We’ll also tackle pricing so that you feel confident charging what you’re worth! RESULT: You, with solid program outlines that will resonate with your target audience.
  • WEEK 6: YOUR BRAND IDENTITY MODULE 5 This week we dive into what branding really means, why it’s essential to creating a successful practice, and how to start laying the foundation for your brand. RESULT: You, clear on the vibe, personality, and voice of your brand.
  • WEEK 7: YOUR DESIGN AESTHETIC MODULE 6 This week is dedicated to giving you clarity about your design preferences so that you can create a website that feels like you. Have fun finding websites, logos, photos, and visual elements that you love! RESULT: You, with a clear vision of the beautiful website and brand you’re going to build.
  • WEEK 8 & 9: YOUR WEBSITE COPY COPWRITING 101 Learn my copywriting process so that you can write captivating copy for your website, specifically for your Home, About, and Services page and get it edited by me and another professional copyeditor. RESULT: You with website copy that connects and converts.
  • WEEK 10 & 11: YOUR SOCIAL MEDIA STRATEGY Social Media 101 This week you'll learn the life-changing social media strategies that will help you naturally magnetize your perfect-fit clients. RESULT: You, with a clear and practical content creation plan and method that works.
  • WEEK 12-14: INTEGRATION ACTION PLAN The last 2 weeks will be devoted to putting everything you've learned into action: completing your website, choosing a photographer, integrating your social media strategy, and more. I'll be there to support your decisions and give feedback. RESULT: You, on track to launch your brand and in the process of actively building your authority online.
If you’ve got some big ideas about how you can make a difference and impact the world through the wellness industry then you’re in the right place!! Blair took me from uncertain, confused and unsure of myself to clear, focused and ready to step out and share my unique gifts. I feel primed and ready to become who I was meant to be and you cannot put a price on that. My journey with YWB has been quite the transformation and I’m excited for what the future holds.
Hannah Manning
Mindset Coach
To any wellness entrepreneur out there looking for direction and focus in their business, YWB is what you need. I spent a year after graduating IIN health coaching private clients, groups, and businesses. I said "yes" to everything and coached on all different topics, I was all over the place and feeling really lost and alone. With YWB I was led by Blair's knowledge and expertise, motivated to complete the homework and work on my business through the weekly group sessions and inspired by the other woman in my YWB. I was able to find the wellness leader I wanted to be.
Chrissy Jee
Health Coach & Blogger

Plus, These Pretty Unreal Bonuses

Content Creation Cheat Sheet

Learn my step-by-step process for not only creating captivating content, but tactically integrating it into your weekly schedule.

Organic Marketing Checklist

Discover the essential daily, weekly, and monthly to-do's to build both brand awareness and a pool of potential clients.

Lead Magnet & Email Sequence Guide

Learn the framework to creating a captivating freebie to gain subscribers and an email sequence to nurture them.

Photo Shoot Checklist

Never wind up with photos you don't love again with this step by step guide on how to prep for your photo shoot.

The Sales Call Formula

Learn the key to having authentic and strategic sales conversations with prospects so that your 99% more likely to close the deal.

Mindset Support

Bust through fear, self-doubt, and limiting beliefs in bi-weekly Mindset Support Circles led by an Ivy League Mindset Coach.

Find out if YWB is the perfect fit for you!

Apply Now

Submit your application below.

Let's Go!

YWB Grad Stories & Results

Hope Griffin, Positive Embodiment Coach

Jes Binder, Habit Change Specialist

Elizabeth St. John, Mindfulness Coach

Erin Parekh, Health Coach & Culinary Expert

Ready to stand out online?

Apply Here
"OMG ALL. THE. THINGS. Thanks to YWB, I completely overhauled my website with the updated copy I created during YWB, I narrowed down my audience so that it's clear who I support, I created a free Facebook community that already has over 75 people in it and is very engaged, I ran my first 5 day challenge that helped me increase my email list significantly, and have actually had a few inquiries from potential clients for the first time! I also got to know myself so much better and tap into my WHY so that it helps fuel me forward."
Kendalyn Banks
Self-Discovery Coach

About Blair

Blair is the founder of Blair Badenhop, Inc., a global brand strategy and copywriting consultancy for wellness entrepreneurs. She’s also the host of BRAND YOURSELF podcast, a show that gives listeners a behind the scenes look at what female entrepreneurs in the wellness industry have done to establish successful businesses and distinct brands. Since 2014, she has supported over 1500 coaches, doctors, best-selling authors, thought-leaders, teachers, and more in creating meaningful and authentic brand identities online. Her clients have included industry leaders like Jadah Sellner, Nitika Chopra, Alexandra Jamieson, Anita Moorjani, Natalie Morales, Matt Kahn, and many others.