APPLICATIONS OPEN | SUMMER 2022
Your calling is calling you.
To turn your idea into a real business.
To evolve what you’ve already built.
To make your work visible and authentically branded.
Whether entrepreneurship is new to you…
Or you’ve been one for the past 5, 10, or 20 years…
You know on a cellular level that honoring this inner knowing—the nudges, the sensations, the visions – is the only way forward.
Even if it terrifies you, even if it’s risky, even if it’s way outside your comfort zone.
Because, well, it’s why you’re here on this earth, right?
To help people.
To be of service.
To leave your mark.
Whatever your area of expertise, whatever the passion pulsating in your veins, whatever the idea that is bursting out of your being –
You want to make it accessible, clear, and something people want to invest in.
Not just because that’s what’s required to earn $$ doing what you love, but because it will help you make an impact doing what you love.
On this, you are oh-so clear.
But the next steps on how to make it happen? That’s the blurry part.
Where do you start?
- Listen to podcasts about business?
- Research what other entrepreneurs are doing?
- Invest in a self-study course and DIY it?
There are many routes you could take to get this done – and you’ve probably dabbled in all of them.
But the biggest desire you carry is to have another human guiding you.
Someone who is fully invested and immersed in your world – and can help you make moves in the most aligned – “HELL YES!” – way possible.
While you could do it all solo – being scrappy might be your middle name 😉 – you’re tired of:
- Guessing whether or not you’re on the right track or missing it
- Trying out a strategy and then not seeing the results you want
- Piecing together a business foundation that feels wobbly
- Questioning yourself, your value, and your idea almost daily
- Getting started and then stopping over and over again
- Feeling like something is “off” or missing in your business
- Failing to connect with your target audience and attract clients
You want:
- A roadmap, a real human, and a community of like-minded people in your corner to journey with – so that this is no longer just “potential” floating in the ether, but your reality.
- And to marry together both the masculine: the structure, the strategy, the action – with the feminine – the intuition, the flexibility, the creation as you step onto this path because you know both are necessary.
Hey, I’m Blair Badenhop
Intuitive Brand Mentor & Messaging Strategist
For over a decade, I’ve worked with some of the most incredible, world-changing humans on the planet: spiritual teachers, revolutionary thought-leaders, healers, coaches, movement experts, meditation teachers, astrologers, and more.
Like you – every single one of them has a gift. But they often can’t articulate it, package it, and share it in a way that LANDS for people. They struggle to bridge the gap between their expertise and their potential clients.
My specialty is helping you not only build that bridge – but build it in a way that brings the fullness of who you are to every piece: your message, your website, your social media presence, your brand visuals, and more.
So, it becomes easy for your soulmate clients to SEE you and KNOW you’re their person. That is what it means to create a magnetic brand.
I developed Your Wellness Brand (lovingly known as YWB) to help you build out the structure and substance of your magic and medicine.
Part private mentorship, part group coaching container, it’s designed to not only give you the roadmap, but also the success essentials: community, accountability, and personalized support.
How It Works
In this intimate group experience, I'll be your Brand Coach & Mentor guiding you through a foundational process that will help you determine the most authentic and effective way to market yourself as an expert.
Limited to 10-15 entrepreneurs.
Your Truth
Your Business
Your Brand
Your Strategy
The Curriculum
- WEEK 1: YOUR TRUTH MODULE 1 The first step to creating an authentic brand is pulling your focus inward, connecting to your heart and intuition. Through in-depth writing exercises, we will define the essence of who you are and what makes you unique. RESULT: You, crystal clear on the value you have to offer and exactly what makes you unique.
- WEEK 2: YOUR STORY, MISSION & VISION MODULE 2 This week is dedicated to clarifying the role wellness and personal growth have played in your life and the “why” behind your work; both of which will help you choose the focus and specialty of your business. RESULT: You, with your unique story, mission statement, and business vision.
- WEEK 3 & 4: YOUR TARGET AUDIENCE MODULE 3 This week is dedicated to choosing your target audience, creating an ideal client profile, and building the magical language that will give you "client woo-power", the ability to capture the hearts and eyeballs of your perfect-fit clients. RESULT: You, clear on exactly how to make a meaningful connection with your potential clients.
- WEEK 5: YOUR METHOD & OFFERINGS MODULE 4 This week is focused on outlining your unique methodology and offerings. We’ll also tackle pricing so that you feel confident charging what you’re worth! RESULT: You, with solid program outlines, descriptions, and structure that will resonate with your target audience.
- WEEK 6: YOUR BRAND VIBE & AESTHETIC MODULE 5 & 6 This week is dedicated to giving you clarity about your design preferences so that you can create a website that feels like you. Have fun finding websites, logos, photos, and visual elements that align with your style! RESULT: You, clear on the vibe, personality, and voice of your brand.
- WEEK 7-9: YOUR MESSAGE COPWRITING 101 Learn my copywriting process so that you can write captivating copy for your website, specifically for your Home, About, and Services page and get it edited by me and another professional copyeditor. RESULT: You with website a message that articulates the magic of what you do and speaks to your target audience.
- WEEK 10 & 11: YOUR MARKETING STRATEGY Marketing 101 This week you'll learn the basics of organic online marketing, including list building, social media content, and more. RESULT: You, with a clear and practical content creation plan and method that works.
- WEEK 12-14: INTEGRATION ACTION PLAN The last 2 weeks will be devoted to putting everything you've learned into action: completing your website, choosing a photographer, integrating your social media strategy, and more. I'll be there to support your decisions and give feedback. RESULT: You, on track to launch your brand and in the process of actively building your authority online.
Plus, 6 ESSENTIAL BUSINESS TOOLS
Content Creation Cheat Sheet
Organic Marketing Checklist
Lead Magnet & Email Sequence Guide
Photo Shoot Checklist
The Sales Call Formula
Podcast Pitch Template
In 14 weeks, you will:
✅ CLARIFY WHO YOU ARE. Define who you really are and clarify the details of what makes you YOU.
✅ CHOOSE YOUR FOCUS. Choose an aligned and intuitively driven focus for your business
✅ DEVELOP CLIENT “WOO-POWER”. Learn the language of your perfect-fit clients so that you can captivate them
✅ CREATE YOUR OFFERS. Develop your signature methodology and core offerings
✅ NAIL YOUR MESSAGE. Create compelling website copy, taglines, sales pages, and more (edited by me)
✅ CLARIFY YOUR BRAND VIBE & AESTHETIC. Create an online presence that is true to you and transcends industry “saturation”
✅ INTEGRATE A SOLID STRATEGY. Learn a conscious marketing and social media strategy to build an adoring audience
✅ SHIFT YOUR MINDSET. Move through your biggest mindset blocks to putting yourself out there
✅ CONNECT WITH YOUR INTUITION. Cultivate a deep inner trust and connection with your own wisdom
What's Included
⭐️ MENTORSHIP. Personalized guidance, support, and feedback from me
⭐️ COMMUNITY. A community of heart-led entrepreneurs to call friends and colleagues
⭐️ LIFETIME ACCESS. A tangible step-by-step process to create a unique online presence
⭐️ VIDEO LESSONS. Weekly Video Lessons to introduce the topic of the week
⭐️ COACHING CALLS. Weekly 90-minute Group Coaching Calls
⭐️ PRIVATE 1:1’s. 4 Private 60-minute Coaching Sessions
⭐️ BONUS CLASSES (think: Astrology + Biz and Content Marketing)
⭐️ SPECIAL INVITATION. An exclusive invite to the YWB Alumni community membership
Find out if YWB is the perfect fit for you!
YWB IS FOR YOU IF
You’re an established entrepreneur who:
- Has fallen out of love with your current business model
- Doesn’t feel like your online presence represents who you are anymore
- Feels all over the place with ideas about how to evolve and shift your focus
- Can’t clearly articulate what you want to offer and who you want to serve
- Feels blocked around content creation and isn’t showing up on social media
- Worries about how pivoting your platform will impact your income
- Really wants to make aligned changes with intention and with guidance
You’re a newbie entrepreneur who:
- Has a business idea (or multiple) and doesn’t know how to turn it into a real business
- Feels overwhelmed with the logistics of creating a website and online presence
- Fears putting yourself out there on social media because you don’t know how to show up
- Lacks clarity about what steps to take so you can launch your offer and take on clients
- Is tempted to look at what other entrepreneurs are doing and follow suit
- Tries to DIY everything but feels like you’re just spinning your wheels
- Crave mentorship, accountability, and a roadmap to make progress in the right direction
YWB Grad Stories & Results
Erica Zygelman: From “Just an Idea” to 5 Paying Clients
Caroline Zwickson: Creating a More Aligned Business After 10 Years as a Coach
{WATCH MORE HERE}
Ready to create your magnetic brand?
Apply Here
One Last Little Note
If you’re here, then you’re meant to make a difference with your passion for wellness and innate gifts for motivating and inspiring others to change their lives. Getting from where you are now to where you want to be in your business requires an investment in yourself and your future. This is an opportunity to say yes and start bridging that gap. And I can’t wait to be your mentor, cheerleader, and guide.
Love,
Blair