I have a thing for words, chambray shirts, and red lipstick, and have had the pleasure of working with 300+ wellness coaches, best-selling authors, and thought leaders from around the world in defining their one-of-a-kind value and voice online.
I’ve found that one of the biggest mistakes people make when establishing their businesses is not defining what makes them unique. Instead, they often launch generic, carbon copy websites that don’t effectively connect with anyone.
Been there. Done that. Doesn’t work.
What the traditional marketing experts won’t tell you is that when you have a personal brand, you don’t have to invent a separate persona: a funny, outrageous, stylish, or exaggerated version of yourself.
The unspoken secret to standing out and making your mark is being yourself and branding yourself. Truth is, authenticity, truth-telling, and transparency are what build trust, make you magnetic, and inspire people to hit the “buy” button.
So, instead of launching your business with an incomplete vision and a whole bunch of unnecessary mistakes, let’s get clear on what makes you unique and establish a strong personal brand that will actually result in getting what you really want: the freedom to do what you love and make an impact.
Hope Griffin, Positive Embodiment Coach
Jes Binder, Habit Change Specialist
Elizabeth St. John, Mindfulness Coach
Erin Parekh, Health Coach & Culinary Expert
Blair is the founder of Blair Badenhop, Inc., a global brand strategy and copywriting consultancy for wellness entrepreneurs. Since 2014, she has supported over 200 coaches, doctors, best-selling authors, thought-leaders, teachers, and more in creating meaningful and authentic brand identities online. Her clients have included industry leaders like Jadah Sellner, Nitika Chopra, Alexandra Jamieson, Anita Moorjani, Natalie Morales, Matt Kahn, and many others. She’s also the host of BRAND YOURSELF podcast, a show that gives listeners a behind the scenes look at what female entrepreneurs in the wellness industry have done to establish successful businesses and distinct brands.